Business Administration and Management Resources

traditional marketing

Entrepreneurial Marketing vs. Traditional Marketing: A Comparison

Dr. Amanda Crowe
This article reviews the differences of traditional and entrepreneurial marketing.
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virtual fitting room

The Virtual Fitting Room: Revolutionizing Apparel Shopping

T. Leigh Buehler
Businesses constantly seek out new innovations for customers to bridge the gap between online and offline shopping. One new technology that is gaining momentum in recent years is the virtual fitting room.
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