Business Administration and Management Resources
How to Brainstorm Business Ideas: Tips for Entrepreneurs
Dr. Amanda Crowe
Starting a new business is an exciting adventure. However, many potential entrepreneurs never make it to the starting line because they do not believe they have a good business idea.
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Business Plan vs. Strategic Plan: Understanding Differences
T. Leigh Buehler
Understanding the differences between business plans and strategic plans is critical for budding entrepreneurs and business-minded individuals.
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What Is the Future of Retail Management? What to Know
T. Leigh Buehler
The future of retail management is a dynamic and constantly evolving landscape. It is driven by rapid technological advancements and shifting consumer behaviors.
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Digital Marketing for Business Growth: Why It's Essential
Dr. Jarrod Sadulski
Having a digital marketing strategy is a vital aspect of business development.
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Phygital Retail: Combining In-Store and Digital Shopping
Dr. Cynthia Silvia
The retail industry is evolving at an incredible pace. To compete with online shopping, retailers must use innovative approaches, such as phygital retail.
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Entrepreneurial Marketing vs. Traditional Marketing: A Comparison
Dr. Amanda Crowe
This article reviews the differences of traditional and entrepreneurial marketing.
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The Virtual Fitting Room: Revolutionizing Apparel Shopping
T. Leigh Buehler
Businesses constantly seek out new innovations for customers to bridge the gap between online and offline shopping. One new technology that is gaining momentum in recent years is the virtual fitting room.
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