MKTG310 - Digital Marketing

Course Code: MKTG310 Course ID: 5094 Credit Hours: 3 Level: Undergraduate

This course is a study of marketing activities in the digital age. The course will familiarize the student with digital marketing approaches using the internet and other forms of new media. Course topics include online advertising, social media, online listening and monitoring, and search engine optimization. The student will learn how digital marketing strategies fit into the overall marketing plan and how to measure the effectiveness of these efforts.