Course Details
Course Code: ANLY646 Course ID: 5193 Credit Hours: 3 Level: Graduate
This course delves deep into advanced analytical techniques tailored for marketing from customer segmentation and lifetime value prediction to sentiment analysis and recommendation systems. Class participants will harness big data to craft personalized marketing campaigns, optimize customer touchpoints, and predict emerging market trends. Engaging with real-world scenarios and utilizing cutting-edge tools, students will gain a mastery over optimizing marketing return on investment (ROI) through precision analytics.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| Registration11/28/2024 - 05/02/2025 | Course Dates05/05/2025 - 06/29/2025 | Start Month May | SessionSpring 2025 Session I | Weeks8 Week session |
| Registration01/27/2025 - 07/04/2025 | Course Dates07/07/2025 - 08/31/2025 | Start Month July | SessionSummer 2025 Session B | Weeks8 Week session |
| Registration03/31/2025 - 08/29/2025 | Course Dates09/01/2025 - 10/26/2025 | Start Month September | SessionSummer 2025 Session D | Weeks8 Week session |